About Us
Your Trusted Partner in Hospitality
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Year of experience
About Us
Experts in Restaurant Consultation
Vision Focus is Pakistan’s leading restaurant consultancy, offering end-to-end services from concept to launch. With over a decade of experience, we help restaurants create exceptional experiences, optimize operations, and achieve lasting success.
- Comprehensive Services
- Experienced Team
- Tailored Solutions
- Proven Track Record
- Nationwide Presence
Nationwide Presence
Founder's Legacy
Honoring Khurram Rasheed’s Vision
Khurram Rasheed was a visionary leader whose passion and expertise left a lasting impact on the restaurant and hospitality industry. With over two decades of experience, Khurram played an instrumental role in the growth and operational success of Pizza Hut UK and later Pizza Hut Pakistan. His leadership transformed these brands, driving them towards excellence and establishing them as household names in the food service industry.
In 2014, Khurram transitioned to consultancy, leveraging his vast knowledge to guide and support numerous restaurants across Pakistan. His approach was grounded in operational excellence, innovative thinking, and a commitment to quality. His ability to turn restaurant concepts into thriving businesses made him a trusted name among restaurateurs and hospitality professionals.
Though Khurram tragically passed away, his legacy lives on through Vision Focus. The team he built continues to uphold his values of quality, precision, and relentless pursuit of excellence. Khurram’s entrepreneurial spirit and leadership principles remain at the core of the company’s mission, ensuring that his vision for the hospitality industry continues to inspire and shape future generations.
Our Experts
Areesha Khan
CEO / Managing Partner
Junaid Javed
COO / Managing Partner
Jaffar Siddiqui
CFO / Managing PartnerOur Core Values & Goals
Our Mission
Empowering restaurants with expert consultancy to ensure seamless growth and operational excellence.
Our Vision
To be Pakistan’s leading consultancy, transforming restaurant concepts into enduring successes.
Popular Question
01. How much do you charge for a project?
Our fees are tailored to the scope, scale, and complexity of each project. Since every restaurant concept and operational requirement is different, we offer customized pricing based on your specific needs, whether it’s menu development, kitchen planning, brand strategy, or end-to-end consultation. We typically begin with an initial consultation to understand your goals, after which we provide a detailed proposal outlining deliverables and associated costs. This ensures complete transparency and value-driven solutions aligned with your vision. For a personalized quote, feel free to reach out to us directly.
02. Can you deliver multiple cuisines not done before as required by the client?
Absolutely. We specialize in developing diverse and innovative cuisine concepts tailored to your vision, even if they haven’t been executed before. Our approach combines in-depth research, culinary expertise, and food engineering to craft unique, market-relevant menus that stand out. From fusion concepts to entirely new cuisine directions, we ensure every dish is thoughtfully developed, standardized, and operationally feasible, so it not only looks exceptional but performs consistently in a real kitchen environment.
03. How much time does it take to complete a project?
Project timelines vary depending on the scope, complexity, and specific services required. A focused engagement such as menu development or recipe standardization may take a few weeks, while full-scale restaurant consultation, from concept creation to execution, can take several weeks to a few months. We establish clear timelines at the outset of each project, ensuring structured milestones and efficient delivery without compromising on quality. Our goal is to align with your launch plans while maintaining precision and consistency throughout the process.
04. Do you offer a retainership model?
Yes, we offer flexible retainership models for clients who require ongoing support and continuous refinement. This is ideal for restaurants looking to maintain consistency, introduce seasonal menus, optimize operations, or scale their business over time. Our retainership plans are customized based on your requirements and can include regular consultations, menu updates, staff training, quality audits, and performance reviews, ensuring your brand continues to evolve and perform at its best.
05. Do you provide staff training and SOP development?
Yes, we provide comprehensive staff training along with detailed Standard Operating Procedures (SOPs) to ensure consistency and efficiency in your operations. From kitchen workflows to service standards, our training programs are tailored to your concept, enabling your team to deliver a seamless and high-quality customer experience.